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Reputation management allows you to find and hire the most skilled talent for your organization. ORM is crucial for any SEO services provider since it can help boost the positive perception of consumers. It's not going to eliminate all negative reviews or opinions about your business but it will ensure the most positive content is displayed first in search results. This will aid in building trust with customers, boost sales and create repeat business. It can also boost brand recognition and boost your marketing efforts. If a company is hit by an unfortunate event, like an unpopular video or public relations disaster it can quickly damage its reputation. In 2020, Weber Shandwick – a well-known corporate research think tank revealed that 63% of a company's market value is determined by its reputation. It can take a long time to rebuild a reputation, but one incident can ruin it in just a few minutes. It is important to plan a strategy to protect your reputation and your company's market share from negative publicity. One of the most efficient ways to implement ORM is to use social media and press release strategies to highlight positive news about your company. You can also use Google My Business or Yelp tools to verify your company's details and encourage customers write reviews. It is crucial to respond promptly and courteously to a person who has left negative reviews. You can apologize sincere and describe the steps you are taking to address the problem. A good reputation management plan should include the use of search engine optimization (SEO) which includes optimizing web pages and other online properties. best seo company should include all sites that are associated with your business, including directories, social media and other websites. This should include the claiming and optimization of Google Business Profiles in order to improve their visibility on local searches.